Taco Bell Tested Vegan Crunchwrap in Select Cities

Taco Bell Launches Vegan Crunchwrap in Select Cities

(Vegan AF)  Earlier this month, Taco Bell tested out a vegan version of their iconic Crunchwrap in select cities. However, it’s not going nationwide just yet. It was available for a limited time at select locations in cities with notable vegan populations — Los Angeles, New York City and Orlando. Those cities were selected because they have “notable vegan populations,” the company said. The vegan version was priced the same as a traditional wrap, which ranges from $4.99 to $6.79 depending on the city.

This new item featured vegan seasoned beef, which is a proprietary, boldly seasoned plant-based protein that has been in the works for years. It’s topped with cool vegan blanco sauce and warm vegan nacho sauce, which have also long been in development to refine proprietary flavors. It is also filled with classic ingredients like shredded lettuce, diced tomatoes and a warm, crunchy tostada shell. All ingredients are certified vegan by the American Vegetarian Association.

“Such a large part of our fandom is vegan or vegetarian, and we’re as committed to them as they are to us and our menu,” said Liz Matthews, Global Chief Food Innovation Officer at Taco Bell. “That’s why we took so long, months and years, to release something this special; we wanted and needed to get it exactly right, to get it mouth-watering. Because let’s admit it, we’ve all eaten plenty of products on today’s market that don’t taste great and certainly aren’t craveable.”

Photo Credit: Taco Bell 

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