RICHMOND, Va. (Vegan AF) - Baskin-Robbins has announced that they have launched a vegan oat milk ice cream for their Flavor of the Month. Their new non-dairy flavor is Strawberry Streusel and it is now available at locations nationwide during the month of May.
“We’re a brand that’s all about creating new flavor experiences and with so many people living plant-based or flexitarian lifestyles today, we couldn’t be more excited to launch our new oat milk-based option,” said Shannon Blakely, Vice President of Marketing & Culinary, Baskin-Robbins.
“We’re so passionate about this new base and Flavor of the Month as it’s not just an evolution of our offerings, but a sign of our passion and commitment to creating what’s ‘next’ in frozen desserts.”
In 2019, Baskin-Robbins released the brand's first non-dairy flavors, Chocolate Chip Cookie Dough and Chocolate Extreme. But due to overwhelming consumer demand for more dairy-free options, they plan on launching additional oat milk flavors later this year.
Photo Credit: Baskin-Robbins